Water screen productions are the hottest and newest way of doing product presentations. It is the creation of visually stunning aquatic 'holographic' images that come to
life in front of the viewer as it appears to float in mid-air.
What’s the Big Whoop?
3D means the perception of something in 3 dimensions – height, width, and depth. We live our lives in a three-dimensional physical environment. A vehicle in a stationary position is a classic example of a 3D view of an object.
Now add movement. Technically speaking, we are adding time, the 4th dimension.
If the viewer were watching a television or movie advertisement for this car, he would see it in two dimensions - nothing like seeing the car parked in front of him. Would he have a better appreciation of its beauty and style if he could see it drive right past him? He certainly would.
That is what it looks like to watch a projection of that new vehicle moving past on a water screen. Accurate three-dimensional holography is still impossible, we simply do not have the technology for it, but a water screen comes very close to perfection.
How to Set Up a Water Fountain Pump
Objects that appear to float in mid-air are created by projecting high-resolution images onto a backdrop of water spray. Water is used as a display medium to provide images of incredible clarity in a highly unexpected and unusual medium.
The basic principle is to force water upwards under enormous pressure to form a fine, flat spray, which acts as a surface to use as a background for the projection of images using top-end video projectors, lasers, and light. Pictures and videos come to life in a way never seen before.
Do Water Fountains Recycle Water?
Water screens can be installed in lakes or anywhere a large quantity of water is available to be pumped through specially designed nozzles to provide the precise arc, droplet size, and density required for each specific image or series of pictures. Using the water from the lake and installing the pumps allows you to constantly be reusing the same water. As the water is completely transparent, onlookers only see the result: an incredible display of color, movement, and sheer spectacle. Creativity takes flight, and light comes alive.
The engineers use a range of nozzles, water pumps, projection equipment, animation technology and top of the range laser and specialized lighting equipment to create a final project. Rear-projection technology using bulbs in specific spectrum ranges and custom filters provide a customized performance for every occasion.
How Water Features Work
Original design and immaculate engineering combine to form an extravaganza of color and movement of water. Launching your new project has never been more spectacular or exceptional.
Seeing a product release or marketing drive projected on a 4-storey high screen is a new way of seeing your vision come to life. Multimedia has acquired a new dimension - the water screen is one of the most significant developments to hit the entertainment scene in years. Used as a full show production, the water screens add pulsating light, rotating jets and 3D wizardry to the background.
Indoors or Outdoors
The size of the water display can be adapted, and the technology can be used indoors in smaller units, such as projecting a corporate logo on a stage. The indoor water screens are quiet and can be used during presentations to provide an exciting backdrop for speakers.
Outside displays are noisier, which is taken into account during the planning and execution of the production. The most obvious benefit of outdoor screens is the scale, as projections can be enormous.
Who Sells Water Features?
When choosing a production team for a show, care should be taken to select a company that can provide full planning, execution, and support.
The location must be selected with certain criteria in mind, as the production company will make use of fountain systems, generators, flotation devices, lighting and laser equipment and sound equipment. To go beyond a simple projection, they also need to provide experienced audio-visual technicians and services, animators, graphic designers and video editing capabilities.
Holographic projection has not quite moved beyond the barriers of technology yet, but it certainly looks like we are getting close.